Boyd helped Toyota create a new marketing channel, opening up the world of off-roading to potential SUV owners. To that end, we designed and produced a new magazine unique to 4x4 buyers. It contained routes and special drives, appealing to their adventuresome spirit while being environmentally friendly. Toyota picked up a slew of new customers and brought home an award from the government for their environmental preservation efforts. Proving that some of the best opportunities can often be found off the beaten path.

Toyota work