Savant, an innovative technology company, asked BOYD to develop an integrated campaign that showcases Savant's breakthrough home integration systems allowing dealers and integrators to quickly and easily install, update and reconfigure complete home systems in just hours versus days or weeks. Through this completely integrated marketing strategy, Savant's products came to life in print and online. Every message drove traffic to the completely redesigned, graphics rich Flash(r) enabled site where high-resolution close-ups allow visitors to see the detail in products, while interactive applications pages let customers see exactly how the Savant System will look and work in their home.

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Product line launch ad

Product Focus Ad

Trade advertisement

Trade advertisement

Trade and convention ad

Website splash page