LACMA

When LACMA came to Boyd, they had a problem: Attendance was off. Memberships were down, especially among young adults. We had a solution: A special program called Muse, geared specifically to twenty- and thirty-somethings. Muse made art a social, as well as educational event. Launched with its own identity and sustained through direct mail, Muse remains the single most effective program the museum has ever mounted to attract memberships.

LACMA work

LACMA work

LACMA work