Kia Motors

Kia came to Boyd with a challenge: Do the kind of brochure no other car company would do. Keep it real. Be funny. Boyd made sure the brochures built upon the distinct, eccentric personality Kia had crafted its advertising. Our work on the Sportage, Sephia, Spectra and full line brochures was thematic in nature, taking the car just seriously enough, and life decidedly less so. Just like the people who buy Kias. Isn't strategy fun?

Dealer Brochures

Sephia Dealer Brochure Inside Spread