Infiniti / Nissan


Nissan was just launching Infiniti, asking a new network of dealers to take on an untried, untested luxury car. Boyd developed the Infiniti Financial Services brand. Branding all printed pieces extended the Infiniti identity from the showroom all the way to the dealership's finance office.


A change in management at Nissan Motor Acceptance Corp. brought to light a problem overdue for a solution. Too much bureaucracy had caused dealers to drift away to local banks for financing. Our program presented NMAC as a viable "Power Option" to the dealer network. FedEx boxes soon arrived, followed by individual booklets and monthly brochures. Important information, presented with a credible tone, succeeded in restoring dealer confidence.

Infiniti / Nissan work

Infiniti / Nissan work