Health Net

Creating integrated marketing and advertising campaigns for several different audiences is a daunting task. But that is what Boyd has done over the last four years for Health Net of California, one of the largest health care insurance providers in California. We've developed programs for all consumers that Health Net serves, including Latinos and Medicare. Through radio, television and print campaigns, Boyd has created measurable, successful programs for Health Net and its members.

Video preview Healthy Heart campaign television spot
Part a breakthrough Heart Healthy campaign, "Poetry in Motion" was a spot developed for Health Net of California's Medicare Division.

Video content requires Flash and Javascript.

Healthy Heart campaign direct mail

Video preview Mi Familia Spanish language television spot
Developed for Health Net of California's State Health Programs, this Spanish Language spot ran in Southern and Central California.

Video content requires Flash and Javascript.

Mi Familia campaign outdoor advertising

Mi Familia campaign outdoor advertising

Mi Familia campaign outdoor advertising

Video preview Health Net Medicare TV Hugs

Video content requires Flash and Javascript.

Video preview Health Net Medicare TV Keep Up

Video content requires Flash and Javascript.

Health Net Medicare Direct Mail and Print

Health Nut campaign outdoor

B2B print campaign

Video preview Decision Power Film
A spot for Decision Power program, to help patients with difficult health choices.

Video content requires Flash and Javascript.