Children's Hospital Central California

Children's Hospital Central California was growing up. Already known as the 12th largest freestanding children's hospital in the country, they needed a more mature image to fit their vision for the future. They called on Boyd to conduct a comprehensive analysis that resulted in a revamped name and identity, along with a multi-pronged advertising campaign designed to boost awareness and deliver a variety of messages to distinct audience groups. The 12-month campaign consists of full page newspaper ads, billboards, shopping mall kiosks, and :60 radio spots in the media markets of central California. On a corporate level, Boyd created a new hospital capabilities brochure and brand guidelines for application to all communications touchpoints.

Children's Hospital Central California work

Children's Hospital Central California work

Children's Hospital Central California work

Children's Hospital Central California work