Arbitron, Inc (NYSE:ARB), the nation's leading media and marketing research firm for the radio industry needed to reassure its core constituency that they are dedicated to continually improving their business practices to provide the necessary tools for success and let them know they are listening to their concerns. To communicate these ideas, Boyd developed the We Hear You campaign, Arbitron's declaration to the radio industry. The campaign focuses specifically on real Arbitron employees and what each is doing personally to provide radio with the support it needs and the changes it desires. For Arbitron, there was no stronger message to communicate, especially to the medium of radio, than We Hear You!

Launch Ad

We Hear You Print Campaign